Factors Affecting Electronic Wallet Usage Behaviour in Danang City, Vietnam
Abstract
This study aims to examine factors affecting electronic wallet usage behaviour in Danang City, Vietnam. In addition, the study aims to explore the interrelationships among identified as well as the fit of conceptual model factors of electronic wallet usage behaviour in Danang City, Vietnam. All data were collected online from 311 respondents in Danang City, Vietnam. The data is then analysed using factor analysis and structural equation modelling. The study found that Behavioural Intention (BI) is positively and significantly correlated with Accessibility and Infrastructure (AI), Positive Feeling (PF), Habit (HB), Perceived Trust (PT), and Promotion (PM). However, Social Influence (SI) and Perceived Risk (PR) do not influence the behavioural intention of electronic wallet usage behaviour in Danang City, Vietnam. This study’s findings are widely helpful for marketers and managers to plot their promotional and campaigning strategies, emphasising factors that motivate consumers to adopt e-wallet payment. The obtained findings also benefit architects and designers in designing products and services by consolidating lifestyle standards and other requirements of consumers. Policymakers should implement policies and strategies to enforce rules and educate the public to widely adopt cashless payment across various sectors.
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