The Influence of Learning French Culture on Foreign Language Learners’ Attitude towards French Cosmetic Brands in Malaysia
Abstract
Attitude influences undergraduate foreign language learners to spend their money on cosmetic brands. Despite various studies on undergraduate foreign language learners' attitudes, little is known about the main factors that influence undergraduate foreign language learners to support French cosmetic brands. In response to this gap, this study explains the elements of French culture that influence undergraduate foreign language learners and examines the influence of learning French. Nine students were interviewed and thematic analysis revealed French language learners are most influenced by the quality of the products, makeup and fashion, language, groups of people who have similar cultural knowledge, and creativity portrayed by the French cosmetic brands as luxury and elegant cosmetic brands. The findings support the importance of learning the culture of one’s country which can instill interest towards the country’s local brands and highlight a deeper understanding of the relationship between the cosmetic brands and the influence of learning culture.
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